Let my people go surfing

Year: 2009 Pages: 254 “I have been an entrepreneur for almost fifty years. I find it difficult to say these words, as someone who admits to having been an alcoholic or a lawyer. I have never respected this profession.” With these words Yvon Chouinard begins to tell us his story. However, Let My People Go Surfing is a book that goes far beyond simple autobiography. Just as it cannot be reduced to the events of one of the most prosperous and established outdoor clothing manufacturing companies in the world. Let My People Go Surfing is first and foremost the story of a man. And, even before that, it is the story of a boy from the Sixties with a passion for climbing that made him one of the pioneers on the great walls of the Yosemite valley. From the union of this passion with the desire to manufacture the best equipment and the best sports clothing, Patagonia was born, which developed and grew over the years in a completely innovative way compared to the entrepreneurial panorama of the Sixties and Seventies - both from the point of in view of the production techniques and for the rigorous attention to the environmental impact of the production activity. And it is precisely in the ecological commitment and active participation in favor of environmental issues that the full revolutionary scope of the philosophy that animates the projects carried out by Chouinard and his company is expressed.